Angela Frank
Colorado Springs, Colorado
Overview
all mom & baby brands hit the same wall around $1M/month in paid spend. CAC starts climbing. the playbook that got you here stops working. and everyone says "this is just what happens when you scale." except it's not. I've spent over a decade building growth systems and scaling revenue for brands across mom + baby, wellness, telehealth, and eCommerce. over $60M generated. brands like Bobbie prove this category is one of the most powerful in consumer, but profitable scale past $1M/month is a bottleneck most teams can't crack. I've made a career out of solving this EXACT problem. here's wha
About
all mom & baby brands hit the same wall around $1M/month in paid spend. CAC starts climbing. the playbook that got you here stops working. and everyone says "this is just what happens when you scale." except it's not. I've spent over a decade building growth systems and scaling revenue for brands across mom + baby, wellness, telehealth, and eCommerce. over $60M generated. brands like Bobbie prove this category is one of the most powerful in consumer, but profitable scale past $1M/month is a bottleneck most teams can't crack. I've made a career out of solving this EXACT problem. here's what I see all the time ↓ teams hit $1M/month and CAC creeps up 30–50%. creative gets blamed. more budget gets thrown at the same channels. but the real issue is structural: the media mix hasn't evolved, measurement infrastructure isn't in place, and blended CAC is hiding what's actually driving growth. here's what makes mom & baby different ↓ 1. the purchase window is finite. if you're not in the ecosystem before the buying decision forms, you've already lost to the brand she's been trusting since her first trimester. 2. moms don't buy from brands. they buy from other moms. your paid strategy has to amplify that trust (not replace it with polished creative). 3. platform restrictions are a moat. brands that navigate Meta and Google's health and baby claim restrictions build structural advantages competitors can't replicate. that's where I come in. I help founders at mom & baby brands answer questions like: → where should we focus paid spend to hit growth targets without burning runway? → how do we reduce CAC while scaling past $1M/month? → how do we build a channel mix that compounds instead of plateaus? my approach is the marketing ecosystems framework: interconnected growth systems that compound over time. channel-specific CAC visibility. MMM and incrementality testing. media mix restructured around what's working now, not six months ago. my results speak for themselves ↓ → reduced CAC 20–44% while scaling spend → scaled brands from $100K to $250K/month in under 3 months after hitting a CAC ceiling → dropped CPA from $60 to $2.47 for a healthcare brand in a new product category → generated over $60M for wellness brands by building growth systems that work at scale if you're a founder at a Series A–B mom & baby brand past $1M/month in paid and CAC is climbing, let's talk. GETTING IN TOUCH IS EASY: schedule a 30-minute jam session with me here: https://tidycal.com/angelafrank/discovery-call (zero pressure, and if you need to reschedule, go right ahead.)