Andy Wyss
Los Angeles, California
Overview
I’m a global brand marketing executive with 20 years of experience scaling international brands like Unilever, Balenciaga (Coty), and Swims. I specialize in leading cross-functional marketing teams across continents and delivering 25%+ international market growth through integrated campaigns, digital transformation, and omnichannel strategy. Highlights of My Career: • Repositioned Swims globally, resulting in a 25% increase in international market share and $3M+ in new eCommerce revenue • Scaled digital performance and eCommerce conversion rates by 52.7% through a full-site redesign and optim
About
I’m a global brand marketing executive with 20 years of experience scaling international brands like Unilever, Balenciaga (Coty), and Swims. I specialize in leading cross-functional marketing teams across continents and delivering 25%+ international market growth through integrated campaigns, digital transformation, and omnichannel strategy. Highlights of My Career: • Repositioned Swims globally, resulting in a 25% increase in international market share and $3M+ in new eCommerce revenue • Scaled digital performance and eCommerce conversion rates by 52.7% through a full-site redesign and optimization • Built and led global marketing teams across Los Angeles, New York, and Oslo while managing multimillion-dollar marketing budgets • Drove pre-launch growth strategy for a sustainable DTC footwear brand through email, influencer, affiliate, and PR campaigns • Developed integrated campaigns and positioning for global beauty brands including Balenciaga and Taylor Swift Fragrances • Increased digital engagement by 300% and secured 200K+ press impressions through creative brand storytelling and PR • Executed go-to-market strategies across EdTech, consumer goods, fashion, and hospitality sectors Areas of Expertise: Strategic Marketing & Leadership Omnichannel Marketing Strategy | Integrated Campaigns | Brand Storytelling | Go-to-Market Strategy | Global Brand Positioning | Partner Marketing | Retail & Promotional Campaigns | Team Building | Budget Management | Executive Communication Digital Marketing & Performance Digital Strategy | Conversion Optimization | Email & Social Campaigns | Marketing Automation | Shopify & eCommerce | Analytics & KPI Dashboards | Paid & Organic Media Tools & Platforms Google Analytics | Shopify | MailChimp | Klaviyo | Hootsuite | Adobe Creative Suite | SEMrush | Keynote | SurveyMonkey Languages English (Fluent) | German (Fluent) | French (Conversational) | Spanish (Conversational) I’m passionate about building purpose-driven brands and marketing teams that drive meaningful growth. Let’s connect and collaborate.