Andy Stevenson
Raleigh, North Carolina
Overview
As a Fractional CMO, I specialize in crafting transformative marketing and ecommerce strategies that have driven huge growth across furniture and home furnishings, consumer electronics, luggage, sporting goods, and other consumer categories. My background as a digital and marketing executive includes 20+ years of leading top brands including Williams Sonoma, Crutchfield, Dylan's Candy Bar, Ethan Allen, and others, as well as multiple early-stage companies. I've driven record-breaking revenues at every stop, earning accolades like "Multichannel Merchant of the Year," Consumer Reports' "Best Pl
About
As a Fractional CMO, I specialize in crafting transformative marketing and ecommerce strategies that have driven huge growth across furniture and home furnishings, consumer electronics, luggage, sporting goods, and other consumer categories. My background as a digital and marketing executive includes 20+ years of leading top brands including Williams Sonoma, Crutchfield, Dylan's Candy Bar, Ethan Allen, and others, as well as multiple early-stage companies. I've driven record-breaking revenues at every stop, earning accolades like "Multichannel Merchant of the Year," Consumer Reports' "Best Place to Buy Consumer Electronics," and multiple Internet Retailer "Hot 100" awards. A FEW OF MY CLIENT SUCCESSES: • Tripled Ashford.com sales to $35M in 16 months • Reversed The Vitamin Shoppe's sales from -10% to +10% YOY in 6 months • Drove Ethan Allen's 45% YOY growth via UX/UI enhancements EXPERTISE: • Interim and Fractional Leadership in Marketing, Digital, and eCommerce; typically at C-level • Omnichannel / Multi-channel Strategy and Implementation • Digital Marketing, including SEM, SEO, Affiliates, Marketplaces, and Advertising • Website and Mobile Design, Re-Platforming • Branding and PR • Organizational Optimization & Development • Merchandising and Analytics • Email, Social Media, Influencer, and Content Development • Vendor Discovery, Selection, and Negotiations ADDITIONAL SKILLS Ecommerce business consulting, marketing consulting, Amazon, marketplaces, startups, integrated marketing, customer acquisition / performance marketing, generative AI, strategic planning, project management, research, conversion rate optimization (CRO), CRM, loyalty marketing, P&L management, search engine marketing, CSEs, Google Analytics, Adobe Analytics, A/B and multivariate testing, blogs, user-generated content (UGC), and usability / UX, retargeting, MS Office