Andres Reyes
Vienna, Virginia
Overview
Left-brained AND Right-brained marketing leader with strong analytical and creative skills to drive innovative problem solving, customer-centric strategic planning, omni-channel brand activation, and profitable growth. Performance-driven, data passionate, and creative storyteller. Andres is a global seasoned marketer leading brand development, net customer growth, and customer experience optimization to drive ROI growth. Designs data-driven solutions with innovative thinking. Responsible for strategy, digital transformation, data & analytics, CRM, brand equity, positioning, demand generatio
About
Left-brained AND Right-brained marketing leader with strong analytical and creative skills to drive innovative problem solving, customer-centric strategic planning, omni-channel brand activation, and profitable growth. Performance-driven, data passionate, and creative storyteller. Andres is a global seasoned marketer leading brand development, net customer growth, and customer experience optimization to drive ROI growth. Designs data-driven solutions with innovative thinking. Responsible for strategy, digital transformation, data & analytics, CRM, brand equity, positioning, demand generation, channel development, content creation, and customer engagement. Brand storyteller and relationship builder. across a diverse group of stakeholders that include agencies, brands, retailers, and consumers. Track record leading the development of strategic and innovative multi-channel marketing initiatives that drive net B2B and B2C customer growth, sales, and value for leading brands. Strong collaborator with internal and partner teams to achieve engagement, subscriber, revenue, and engagement goals for clients. Track record of driving growth across accounts with heavy strategic support and results-driven campaigns, solutions, and enablement tools that drive acquisition, retention, and lifetime value. Responsible for consultative client relationships, managing and coaching teams, and creating strategic partnerships with brands and vendors. Lead the commercial relationship between the agency and the client to ensure the client's growth and ROI goals are being met with integrated campaigns that include digital, performance media, traditional advertising, social media, experiential, CRM, direct response among others. Managed multi-million-dollar budgets to deliver best in class campaigns for leading brands. Strategic partner for clients and new business lead for the agency. Successfully driven client portfolio and revenue growth. Brands: A&T, DirecTV, Domino's, 7-Eleven, Sally Beauty, Carpet One, Direct Energy, GEICO, Comcast, State Farm, Globe Life, Chubb Insurance, American Family Insurance, Frito-Lay, Bacardi, Hallmark, Quaker, GameStop, Walmart, Mission Foods, Novartis, and S.C. Johnson. Specialties: brand experience, strategy, consumer insights, ecommerce, shopper, account management, integrated marketing, CRM, loyalty, digital advertising, social media, mobile.