Andreas Biebl
Los Angeles, California
Overview
I’m a performance-driven operator leading ecommerce growth at HOPWTR, a fast-growing non-alcoholic beverage brand redefining the category. As General Manager, Ecommerce, I own the end-to-end P&L across DTC and Amazon, spanning growth strategy, pricing and promotions, subscriptions, retention, funnel optimization, and cross-functional execution. Over the past two decades, I’ve built and scaled digital growth engines across DTC, marketplaces, and regulated categories, including leadership roles at eBay, Nordstrom, AutoNation Mobile Service, and Johnson Law Group. My work has driven over $1B in
About
I’m a performance-driven operator leading ecommerce growth at HOPWTR, a fast-growing non-alcoholic beverage brand redefining the category. As General Manager, Ecommerce, I own the end-to-end P&L across DTC and Amazon, spanning growth strategy, pricing and promotions, subscriptions, retention, funnel optimization, and cross-functional execution. Over the past two decades, I’ve built and scaled digital growth engines across DTC, marketplaces, and regulated categories, including leadership roles at eBay, Nordstrom, AutoNation Mobile Service, and Johnson Law Group. My work has driven over $1B in incremental revenue while materially improving unit economics through disciplined CAC, LTV, and margin optimization. My focus today is on building durable, profitable ecommerce businesses: subscription-led, data-driven, operationally sound, and designed to scale responsibly across channels.