Amy Masters
Pittstown, New Jersey
Overview
Youth Sports Marketing Specialist & Fractional CMO I discovered my passion for fractional CMO work almost by accident—identifying a critical gap where early-stage companies needed comprehensive marketing leadership before they were ready for a full-time executive. This realization has allowed me to help numerous startups build strong foundations and then gracefully transition when they're ready for their permanent marketing leader. As Head of Marketing, Content Developer, and Co-Editor of the Youth Sports Survival Guide at iSport360, I've found the perfect intersection of my marketing expert
About
Youth Sports Marketing Specialist & Fractional CMO I discovered my passion for fractional CMO work almost by accident—identifying a critical gap where early-stage companies needed comprehensive marketing leadership before they were ready for a full-time executive. This realization has allowed me to help numerous startups build strong foundations and then gracefully transition when they're ready for their permanent marketing leader. As Head of Marketing, Content Developer, and Co-Editor of the Youth Sports Survival Guide at iSport360, I've found the perfect intersection of my marketing expertise and passion for youth athletics. In just one year, I've driven our readership to over 3.5 million, expanded our syndication partnerships, and successfully attracted advertisers to this notoriously challenging-to-reach market. My approach combines strategic marketing vision with hands-on execution—particularly in content development and audience growth for specialized communities. I thrive at the intersection of business strategy and authentic storytelling, helping brands connect with audiences that traditional marketing often misses. I welcome conversations about youth sports, strategic marketing, and how these worlds complement each other. I'm also available for podcast appearances where business and sports intersect, with a particular interest in discussions about women's sports growth and development. Let's connect and explore how my experience building engaged audiences and driving measurable growth might align with your vision.