Amy Covey
Seattle, Washington
Overview
I’m a global go-to-market and revenue leader with 20+ years of experience building and scaling high-performing sales organizations, with deep roots in advertising, retail media, and data-driven platforms. Over the past two years, I’ve served as a fractional CRO and GTM executive to 15+ growth-stage companies, including 12+ AI-native businesses from Series A through F+, owning revenue strategy, go-to-market design, and execution in AI and B2B SaaS environments. I specialize in turning ambiguity into repeatable, predictable revenue—building sales engines, upgrading leadership and teams, and in
About
I’m a global go-to-market and revenue leader with 20+ years of experience building and scaling high-performing sales organizations, with deep roots in advertising, retail media, and data-driven platforms. Over the past two years, I’ve served as a fractional CRO and GTM executive to 15+ growth-stage companies, including 12+ AI-native businesses from Series A through F+, owning revenue strategy, go-to-market design, and execution in AI and B2B SaaS environments. I specialize in turning ambiguity into repeatable, predictable revenue—building sales engines, upgrading leadership and teams, and installing the operating cadence, pipeline rigor, and forecasting discipline required to scale. My work spans enterprise, mid-market, and partner-led motions, with a focus on bi-directional expansion between North America and international markets. Previously, I led and scaled revenue and sales organizations at Wayfair and Amazon.