Amisha Mulji
New York, New York
Overview
I’m a Fractional CMO and growth-focused marketing leader with 15+ years of experience helping wellness, fitness, and tech-enabled brands turn ambitious vision into measurable pipeline, revenue, and community. I specialize in building modern marketing engines that align brand, demand generation, and partnerships—so founders and CEOs can scale with clarity instead of chaos. Proven at scale: At Orangetheory Fitness (Empire Portfolio Group), I designed and launched a turnkey corporate/B2B partnerships program, securing 50+ wellness brand deals in 6 months, executing 10 high-impact events, and tr
About
I’m a Fractional CMO and growth-focused marketing leader with 15+ years of experience helping wellness, fitness, and tech-enabled brands turn ambitious vision into measurable pipeline, revenue, and community. I specialize in building modern marketing engines that align brand, demand generation, and partnerships—so founders and CEOs can scale with clarity instead of chaos. Proven at scale: At Orangetheory Fitness (Empire Portfolio Group), I designed and launched a turnkey corporate/B2B partnerships program, securing 50+ wellness brand deals in 6 months, executing 10 high-impact events, and training teams on partnerships and comms. At Airfleet, as US Account Director, I drove client growth through strategic account management, demand gen, and relationship-building in a high-stakes tech environment. These wins fuel my fractional work today. I partner with emerging and established brands that are ready to move beyond random acts of marketing and invest in a strategic, data-informed growth plan. That often looks like clarifying your positioning and story, designing a go-to-market or expansion strategy, and building the systems, team, and metrics to execute it. My approach blends creative storytelling with performance marketing, so every campaign feels human and still ties back to pipeline, retention, and lifetime value. What I’m known for: - Fractional CMO leadership for fitness, wellness, technology and health/fitness tech - Go-to-market strategy, brand positioning, and messaging that cuts through crowded categories - Demand generation, lifecycle marketing, and campaigns that drive qualified leads and bookings - Partnerships, community, and event-led growth that turn audiences into loyal members and advocates (proven at Orangetheory scale) - Building scalable marketing systems, playbooks, and dashboards that connect activity to revenue - Leading and mentoring cross-functional teams, agencies, and creators to deliver high-impact work Through Mulji Creative Group, my full-service creative studio, I back strategy with execution: brand identity, content, design, videography, and campaigns. If you’re a founder or leadership team needing senior marketing leadership—but not yet ready for a full-time CMO—I can step in as your strategic partner. Together, we’ll create a focused roadmap, align your team, and execute the next stage of growth with confidence.