Amie Hansen
Cumberland, Rhode Island
Overview
I’m a data-driven Chief Marketing Officer with digital, brand, DTC eCommerce, and Amazon expertise. With 20+ years of leadership experience, I’ve worked with 30+ consumer brands, from giants like Nike and Converse to emerging stars like Away Travel and Nulo Pet Food. Partnering with CEOs, Founders and PE investors, I've assembled high-performing teams and executed digital and omni-channel playbooks, resulting in multiple successful exits. Examples of Results Delivered Hair Care: Turned around declining DTC business, yielding 30% YOY revenue growth while reducing media investment by 30%. Gre
About
I’m a data-driven Chief Marketing Officer with digital, brand, DTC eCommerce, and Amazon expertise. With 20+ years of leadership experience, I’ve worked with 30+ consumer brands, from giants like Nike and Converse to emerging stars like Away Travel and Nulo Pet Food. Partnering with CEOs, Founders and PE investors, I've assembled high-performing teams and executed digital and omni-channel playbooks, resulting in multiple successful exits. Examples of Results Delivered Hair Care: Turned around declining DTC business, yielding 30% YOY revenue growth while reducing media investment by 30%. Grew Amazon 50% YOY. Managed a $1M paid influencer program and reached 1M Instagram followers. Jewelry: Delivered first year of profitability as the CEO of a DTC native jewelry business after navigating through COVID and IOS14 changes. Beauty: Restructured paid media program to decrease Customer Acquisition Cost by 20%, resulting in 20% YOY revenue growth after 6 months of declining revenue. Pet Food: Negotiated a celebrity ambassador partnership and executed a national campaign, driving incremental retail foot traffic up by 15% My specialty? Achieving new levels of customer acquisition while reducing costs. I do this by articulating unique brand positions, developing channel specific content strategies, and platform expertise. I’m passionate about combining data and creative content to drive results, especially in the DTC space. My background in Finance (Wharton MBA) gives me a unique edge in partnering with CFOs to build strategic marketing budgets with clear KPIs. My career spans industries and categories, including DTC, CPG, pet, and beauty, with international postings in Japan, Singapore and The Netherlands. I have extensive experience leading e-commerce and Amazon P&Ls, and executing digital first marketing strategies. From upper funnel awareness through organic social media and out-of-home advertising to paid media channels including paid social, paid search, and CTV, I’ve done it all. I’ve managed paid media budgets of $100M, including $15M+ in retail media network investments across beauty and pet retailers. Need help from a strategic CMO / Fractional CMO? Let's work together: Email: amieelizabethhansen@gmail.com