Amanda Wallman
Salt Lake City, Utah
Overview
Before I was building marketing strategies, I was flying down the slopes in a speed suit, chasing hundredths of a second. I started ski racing at five years old and kept at it through college and beyond. It was never just a sport. It was where I learned discipline, focus, and how to show up through early mornings, relentless repetition, and a drive to keep pushing forward. That mindset is still what drives me. The mountains continue to call me because they remind me of what it takes to build something great: clarity, consistency, and momentum. That same spirit is behind Alpine Edge, my marke
About
Before I was building marketing strategies, I was flying down the slopes in a speed suit, chasing hundredths of a second. I started ski racing at five years old and kept at it through college and beyond. It was never just a sport. It was where I learned discipline, focus, and how to show up through early mornings, relentless repetition, and a drive to keep pushing forward. That mindset is still what drives me. The mountains continue to call me because they remind me of what it takes to build something great: clarity, consistency, and momentum. That same spirit is behind Alpine Edge, my marketing consultancy. I didn’t name it because it sounded cool. I named it because it’s me. I’m a marketing strategist with 13+ years of experience across startups, SaaS, consumer brands, and agencies. I help companies untangle their marketing, clarify what success actually looks like, and build strategies that drive it. Whether I’m stepping in as a fractional CMO, building a go-to-market plan, or refining messaging and performance, I bring energy, precision, and a strategic lens that ties creative work to real results. I’ve worn a lot of hats: • Sales lead without an SDR • Go-to-market strategist • Agency and client-side lead • Fractional CMO guiding internal teams and leadership That blend means I can partner with CEOs and founders to see the big picture while also helping internal teams get the clarity and tools they need to move fast and smart. And yes, I believe marketing should be fun. The best work happens when there’s clarity, creativity, and a little spark in the room. If you’re scaling, shifting, or just need a fresh set of eyes on your strategy, let’s talk. Bonus points if you love the mountains!