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Alyssa Joy Schroeder

Fractional CMO

Dublin, Ohio

Overview

Alyssa is a Marketing Executive that has over 16 years of general management experience and track record of proven success across dozens of multi-million dollar iconic American brands. Her experience spans multiple industries including consumer product goods (CPG), entertainment (toys and games), healthcare (HCP), and specialty retail. Alyssa has her MBA from the Kellogg School of Management at Northwestern University (ranked Top #5 MBA program) in Strategy & Analytics. She also teaches marketing strategy and capstone courses as Adjunct Professor at the Ohio State University Fisher College of

About

Alyssa is a Marketing Executive that has over 16 years of general management experience and track record of proven success across dozens of multi-million dollar iconic American brands. Her experience spans multiple industries including consumer product goods (CPG), entertainment (toys and games), healthcare (HCP), and specialty retail. Alyssa has her MBA from the Kellogg School of Management at Northwestern University (ranked Top #5 MBA program) in Strategy & Analytics. She also teaches marketing strategy and capstone courses as Adjunct Professor at the Ohio State University Fisher College of Business (Top #10 among US undergraduate business programs). Her specialties include: Establishing strategic roadmaps & annual operating plans, P&L management, building world-class teams, mapping innovation pipelines, launching new products, product forecasting, positioning existing products, building CRM loyalty programs and growing eCommerce sales. Outside of work, Alyssa is passionate about health & wellness, being active outdoors, and traveling around the world. You might find her ballroom dancing, out for a run, or brushing up on her German and Spanish. Reach out at Alyssa@chief-impact.com - I'd love to say hello!

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Location

Dublin, Ohio

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