Alta Sparling
Oakland, California
Overview
Need advice? Book a 1:1 with me → intro.co/altasparling Alta Sparling is a Fractional Chief Marketing Officer and Growth Strategist with a specialized focus on amplifying indie beauty and apparel brands. With her base in Oakland, California, Alta has become a pivotal figure in guiding these brands to scale their marketing and growth efforts both quickly and profitably. Her expertise extends to building top-tier marketing teams, strategizing for growth, enhancing brand presence, digitizing operations, scaling performance marketing, and uncovering new revenue streams. She offers her insights t
About
Need advice? Book a 1:1 with me → intro.co/altasparling Alta Sparling is a Fractional Chief Marketing Officer and Growth Strategist with a specialized focus on amplifying indie beauty and apparel brands. With her base in Oakland, California, Alta has become a pivotal figure in guiding these brands to scale their marketing and growth efforts both quickly and profitably. Her expertise extends to building top-tier marketing teams, strategizing for growth, enhancing brand presence, digitizing operations, scaling performance marketing, and uncovering new revenue streams. She offers her insights to founders and VC-backed startups, providing strategic advice and operational leadership to propel these companies forward. Her role extends to acting as an interim or fractional CMO, particularly for beauty and apparel brands aiming for rapid and sustainable growth. Notable positions include her work with KraveBeauty, DedCool, Lisa Says Gah, and Charlotte Stone, among others. Previously, Alta made significant contributions at Athleta as the Head of Community, where she developed AthletaWell, a digital health and wellness community, contributing to a substantial growth in user engagement and sales. Her career also includes impactful roles at Williams-Sonoma, SEPHORA, and Birchbox, showcasing her diverse experience and ability to drive substantial growth across various platforms. A champion for female founders and an active angel investor, Alta is deeply committed to supporting women-led businesses. She is an advocate for sustainable apparel and clean beauty, further illustrating her dedication to positive societal impact. Alta's educational background from the University of California, Berkeley, in Mass Communications, complements her comprehensive skill set, making her a formidable leader in the marketing and growth domain.