Allison Walker
Solana Beach, California
Overview
I’m a Chief Marketing Officer / VP of Marketing–level leader with 15+ years of experience building and scaling brands across wellness, beauty, fitness, consumer health, and lifestyle—where brand trust, growth performance, and omnichannel execution need to work together. I specialize in architecting and driving lean, high-impact marketing engines that deliver measurable results. My expertise spans brand strategy, growth marketing, go-to-market (GTM), product marketing, PR and communications, DTC and omnichannel strategy, and executive leadership alignment. I partner closely with CEOs, founders
About
I’m a Chief Marketing Officer / VP of Marketing–level leader with 15+ years of experience building and scaling brands across wellness, beauty, fitness, consumer health, and lifestyle—where brand trust, growth performance, and omnichannel execution need to work together. I specialize in architecting and driving lean, high-impact marketing engines that deliver measurable results. My expertise spans brand strategy, growth marketing, go-to-market (GTM), product marketing, PR and communications, DTC and omnichannel strategy, and executive leadership alignment. I partner closely with CEOs, founders, and executive teams to define vision, design operating models, and lead teams that execute with focus, accountability, and speed. Recently leading consumer marketing, PR, and communications for a global wellness brand, I oversaw integrated brand strategy, 25+ product launches in FDA- and FTC-regulated categories, and a multi-channel ecosystem across DTC, retail, hospitality, and medical. My work generated $2B+ in annual earned media value, scaled digital audiences to 1M+ followers, and supported major milestones including fundraising, global expansion, and investor communications. Previously, as VP of Marketing for a legacy fitness brand, I modernized the business by launching a digital platform that drove 300% revenue growth, building an in-house marketing engine, and sustaining double-digit annual growth through omnichannel marketing, performance optimization, and localized GTM strategy. Earlier in my career, I led integrated campaigns and brand strategy for brands like Visa, Disney, CVS/pharmacy, Lexus, Acura, Mars Foods, and Too Faced. I’m known for building high-performing marketing teams, aligning brand and growth, and translating strategy into execution that drives revenue, market share, and enterprise value. I’m particularly well-suited for CMO, EVP Marketing, or VP Marketing roles where marketing is a core business driver rather than a support function.