Allison Michels
Wausau, Wisconsin
Overview
Allison Michels is a U.S. based Fractional Chief Marketing Officer with a proven track record of helping organizations define their message, elevate their brand, and deploy strategies that drive real results. She brings 15+ years of experience as a trusted advisor to CEOs, founders, and senior leaders in for profit and nonprofit —delivering CMO-level expertise without the full-time overhead. Her specialty? Building marketing ecosystems that are aligned, strategic, and scalable. From brand architecture to go-to-market execution, Allison helps organizations clarify their voice, attract the righ
About
Allison Michels is a U.S. based Fractional Chief Marketing Officer with a proven track record of helping organizations define their message, elevate their brand, and deploy strategies that drive real results. She brings 15+ years of experience as a trusted advisor to CEOs, founders, and senior leaders in for profit and nonprofit —delivering CMO-level expertise without the full-time overhead. Her specialty? Building marketing ecosystems that are aligned, strategic, and scalable. From brand architecture to go-to-market execution, Allison helps organizations clarify their voice, attract the right audiences, and launch initiatives that move the needle. Her work spans sectors including luxury brands, exclusive real estate, and leadership development. Allison also has a background in leadership development, where she founded a consultancy that trained international sales and executive teams at Fortune 500 companies including Coca-Cola, UnitedHealth Group, and Genus PLC. She later expanded into marketing leadership, consulting with high-end brands and managing marketing budgets focused on brand trust and client conversion. A global keynote speaker and certified John Maxwell trainer, Allison has developed and delivered content for global audiences as large as 20,000, equipping leaders with the communication and strategic skills needed for high-impact leadership. She worked on transformational leadership in Paraguay with John Maxwell and worked on his faculty developing leadership curriculum. She is also the founder of the Global LAUNCH with Allison Michels podcast and the LAUNCH Conference series, which have reached over 100 countries around the world. Her work is recognized through five bestselling books and a consistent reputation for clear, confident, action-oriented leadership. Expertise Includes: -Fractional CMO support for scaling businesses and government initiatives - brand clarity, positioning, and audience-first messaging - Go-to-market strategy and campaign rollouts, - storytelling and high-trust brand building Allison’s approach is hands-on and deeply strategic. She thrives in roles where marketing must build credibility, engage stakeholders, and deliver measurable ROI—making her an ideal partner for entities contributing to ambitious efforts.If your organization is ready to level up its marketing strategy, Allison brings the clarity, creativity, and C-suite alignment to make it happen. allison@launchsuccess.co www.launchsuccess.co www.launchmarketing.studio