Allison Lantieri
Portland, Maine
Overview
I’m a data-driven, enterprise-minded marketing executive who builds modern, integrated marketing engines for high-growth financial services and employee benefits firms. For more than 14 years, I’ve led large-scale brand, demand generation, and portfolio transformations—helping companies grow through unified strategy, differentiated positioning, and measurable commercial impact. My work centers on architecting marketing functions that scale: enterprise brand systems, portfolio architectures, demand engines, sales enablement ecosystems, and the operational infrastructure that ties it all togeth
About
I’m a data-driven, enterprise-minded marketing executive who builds modern, integrated marketing engines for high-growth financial services and employee benefits firms. For more than 14 years, I’ve led large-scale brand, demand generation, and portfolio transformations—helping companies grow through unified strategy, differentiated positioning, and measurable commercial impact. My work centers on architecting marketing functions that scale: enterprise brand systems, portfolio architectures, demand engines, sales enablement ecosystems, and the operational infrastructure that ties it all together. I translate complex healthcare, clinical, and financial value into clear, compelling narratives that resonate with employers, brokers, payers, and partners. I’ve built and led high-performing teams (20–50+), modernized operations with CRM, automation, AI-driven insights, and analytics, and created scalable frameworks for acquisitions, integration, and cross-portfolio growth. Whether supporting a single business or a multi-entity platform, I balance vision and execution—designing strategy while rolling up my sleeves to deliver outcomes. Today, as a Fractional CMO, I partner with digital health, employee benefits, and financial services organizations to accelerate growth, strengthen brand, and build the marketing foundations needed for the next stage of scale. I’m passionate about elevating enterprise perception, driving measurable revenue impact, and developing the next generation of marketing leaders. Core strengths: • Enterprise brand & portfolio architecture • Growth & demand generation across complex healthcare markets • Product, clinical, and solutions marketing • Sales enablement & commercial acceleration • Marketing operations, CRM, analytics & AI-driven insights • M&A integration & scalable infrastructure design • Executive communications, storytelling & thought leadership • Building high-performing, accountable, modern marketing teams I thrive in environments where growth, transformation, and clarity of narrative matter—and where marketing is expected to be a strategic, measurable driver of enterprise value. Clients and colleagues describe me as “a defining influence,” “one of the best people managers I’ve worked with,” and “a force for good wherever she goes.” I lead with clarity, creativity, and emotional intelligence—rallying teams around bold ideas and building cultures where people thrive. I’m a proud CrossFit Masters athlete, bourbon enthusiast, and am living the dream on a coastal hobby farm in Maine.