Allison Cherrette
Marquette, Michigan
Overview
People always ask me how I learned to thrive in ambiguity. Easy. Kids and startups. I bring over 18 years of experience in tech marketing. My coming of age years were spent at companies like Microsoft and Nuance {since acquired by Microsoft}. There I learned that marketing and revenue are inseparable {at least they should be} and started my journey as a forever Product Marketer. Over the course of my career, I've been responsible for investing $500M towards results, executing marketing programs in 80+ countries, and managing global marketing teams of up to 50+ people. My specialties? Crafti
About
People always ask me how I learned to thrive in ambiguity. Easy. Kids and startups. I bring over 18 years of experience in tech marketing. My coming of age years were spent at companies like Microsoft and Nuance {since acquired by Microsoft}. There I learned that marketing and revenue are inseparable {at least they should be} and started my journey as a forever Product Marketer. Over the course of my career, I've been responsible for investing $500M towards results, executing marketing programs in 80+ countries, and managing global marketing teams of up to 50+ people. My specialties? Crafting customer-centric positioning strategies to lay the foundation for all else, building marketing organizations that complement other revenue-driving functions {sales/product}, and leading with that perfect balance of skill + compassion. Today I'm focused on creating magic at Lovepop. Because I believe in analog, the tangible, and real moments. Follow along as I work to nurture an incredible team and give this brand all of the attention it deserves. Currently operating on Allison v9.0