Allen Van Natter
New York, New York
Overview
You built this company to $2M on grit. You’ll get it to $10M on systems. Most B2B founders at the $1M–$5M ARR stage are living in a "Founder’s Trap." You are the primary closer, the lead strategist, and the ultimate bottleneck. If you stop grinding, the pipeline stops flowing. I provide the Unified Revenue Engine. As a Fractional CRO and CMO, I bridge the gap between Performance Marketing and Sales Execution. But I don’t just "give advice", I use 30 years of battle-tested pattern recognition to architect and install the systems that turn revenue into a predictable math problem. W
About
You built this company to $2M on grit. You’ll get it to $10M on systems. Most B2B founders at the $1M–$5M ARR stage are living in a "Founder’s Trap." You are the primary closer, the lead strategist, and the ultimate bottleneck. If you stop grinding, the pipeline stops flowing. I provide the Unified Revenue Engine. As a Fractional CRO and CMO, I bridge the gap between Performance Marketing and Sales Execution. But I don’t just "give advice", I use 30 years of battle-tested pattern recognition to architect and install the systems that turn revenue into a predictable math problem. Why Trust Me With Your Revenue? I’ve seen what the finish line looks like, and I know how to build the infrastructure to get there: The Scale Leader: Former VP at JPMorgan managing a $1.2 Billion deposit portfolio and a $36M annual sales engine. The Growth Architect: Delivered 400% revenue growth for complex financial divisions in a single year. The Market Disruptor: Took a brand from 5th to 2nd in market share and 4th to 1st in Top-of-Mind Awareness. The "Fixer": Brought in to stabilize high-friction environments and drive aggressive growth during periods of extreme volatility, and drove a 135% sales increase during back-to-back mergers. The "Revenue Velocity" Framework: We integrate the three levers that most firms keep siloed: 1. Fractional C-Suite Leadership: Aligning your marketing spend with sales targets. No more "brand awareness" that doesn't convert. 2. Performance Marketing: Precision targeting that finds "In-Market" buyers, not just "Problem-Aware" lurkers. 3. Elite Sales Coaching: Building a high-performance culture that closes deals without the Founder in the room. The Result: You move from Charisma-Led Sales (where you are the hero) to Architecture-Led Revenue (where the system is the hero). Ready to dismantle the bottleneck? I’ve audited dozens of B2B revenue engines. Most are losing 20-30% of their potential profit in the gap between Marketing and Sales. DM me "VELOCITY" or click ‘Book an appointment’ above to start a peer-level conversation about your 2026 growth targets.