Alizabeth Leng-Barton
Pittsburgh, Pennsylvania
Overview
Most B2B companies don't have a marketing problem. They have a marketing leadership problem. They have talented people, solid products, and real market opportunity. What they're missing is someone who can connect those things into a strategy that actually moves the needle, and then make sure it gets executed. That's the work I do as a Fractional CMO. I partner with B2B companies to build the marketing infrastructure they need to grow: clear positioning, integrated content and SEO systems, AI search visibility (GEO/AEO), and the kind of strategic clarity that makes every channel work hard
About
Most B2B companies don't have a marketing problem. They have a marketing leadership problem. They have talented people, solid products, and real market opportunity. What they're missing is someone who can connect those things into a strategy that actually moves the needle, and then make sure it gets executed. That's the work I do as a Fractional CMO. I partner with B2B companies to build the marketing infrastructure they need to grow: clear positioning, integrated content and SEO systems, AI search visibility (GEO/AEO), and the kind of strategic clarity that makes every channel work harder. My background spans financial services, insurance, legal, and SaaS, so I'm comfortable in regulated industries, relationship-driven sales environments, and anywhere the buying cycle is long and trust matters. Over the course of my career I've worked with organizations across the full spectrum: volunteer-run nonprofits, boutique agencies, ambitious startups, established financial institutions, and 2,500+ employee global corporations. Regardless of size or sector, the fundamentals are the same: deep audience understanding, strategic clarity, and relentless execution. I've led marketing from inside organizations and built it from the outside as the founder of Stratimize Marketing. That dual perspective means I know what leadership needs to see and what it actually takes to deliver. What I help with: - Fractional CMO & Marketing Leadership - Marketing Strategy & Roadmap Development - SEO & GEO / AI Search Optimization - Content Strategy & Development - Lead Generation & Demand Generation - Social Media Strategy & Management - Website Strategy & Management - Digital Design & Brand Experience - Email Marketing & Campaign Strategy - Marketing Team Building & Management If you're a B2B founder or executive wondering whether a Fractional CMO is the right move, send me a DM. Happy to think through it with you.