Alissa Arford, MBA
Washington DC
Overview
************************************** "Welcome to Seagull Street" Paperback, Kindle +KU, Audiobook Amazon, Barnes & Noble, Bookshop.org Details: AlissaArford.com ************************************** Marketing & Comms Leader | Brand Builder | GTM & Growth Expert Strategic B2B marketing leader driving growth through brand storytelling, demand generation, and team leadership. Deep expertise in the Salesforce and HubSpot ecosystems, including product marketing for native apps, CRM consulting services, and partner/channel strategies. Proven success across SaaS, consulting, and higher education
About
************************************** "Welcome to Seagull Street" Paperback, Kindle +KU, Audiobook Amazon, Barnes & Noble, Bookshop.org Details: AlissaArford.com ************************************** Marketing & Comms Leader | Brand Builder | GTM & Growth Expert Strategic B2B marketing leader driving growth through brand storytelling, demand generation, and team leadership. Deep expertise in the Salesforce and HubSpot ecosystems, including product marketing for native apps, CRM consulting services, and partner/channel strategies. Proven success across SaaS, consulting, and higher education sectors. Adept at aligning marketing strategy with business goals, launching thought leadership platforms, managing multi-channel campaigns, and building high-performing teams. Passionate about helping mission-driven and tech-savvy organizations grow smarter, faster, and more creatively. Core Focus Areas: Marketing and communications strategy rooted in data, insight, and business outcomes Brand positioning, messaging, and narrative development across human and AI channels Creative direction, graphic design, and visual content development for multi-channel marketing initiatives Go-to-market strategy, sales enablement, and demand generation Website strategy, SEO, UX-informed digital experiences, and conversion optimization Executive ghostwriting and thought leadership for blogs, articles, LinkedIn, and speaking engagements Multimedia content strategy spanning podcasts, video, webinars, and campaign storytelling Advertising, PR, social media, email, and lifecycle marketing with automation and personalization Partner and ecosystem marketing, especially in HubSpot, Salesforce, and related tech environments Event marketing, sponsorship strategy, and hybrid experience design Customer journey strategy, intent-based engagement, and marketing analytics Proven experience across B2B, B2C, SaaS, FinTech, Professional Services, Higher Ed, Nonprofit, and Associations, with deep expertise in HubSpot, Salesforce, Google Analytics, and more.