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Alina Kharina

Fractional CMO

Palo Alto, California

Overview

An AI transformational leader at the intersection of GenAI, product, and growth, focused on building agentic and AI-powered systems that scale decision-making, customer intelligence, and go-to-market execution across complex marketplaces. At eBay, I lead AI-driven product marketing capabilities, building agentic GTM workflows and AI Voice of Customer platforms that help teams move faster, smarter and with insights. A 2x tech founder and CMO, I took Cinemood - a consumer hardware + software company from 0 to $30M in revenue by building GTM, growth, and product marketing across U.S. and intern

About

An AI transformational leader at the intersection of GenAI, product, and growth, focused on building agentic and AI-powered systems that scale decision-making, customer intelligence, and go-to-market execution across complex marketplaces. At eBay, I lead AI-driven product marketing capabilities, building agentic GTM workflows and AI Voice of Customer platforms that help teams move faster, smarter and with insights. A 2x tech founder and CMO, I took Cinemood - a consumer hardware + software company from 0 to $30M in revenue by building GTM, growth, and product marketing across U.S. and international markets. I launched multiple hardware products and software features, scaled ecommerce 3× YoY, and built a brand that became a top-ranked Amazon category leader, featured in Vogue, Today Show, CNN, and amplified by 2000+ creators and celebrities, including Mariah Carey. I advise select tech and D2C startups, helping teams grow ARR by unlocking scalable channels and tying growth directly to measurable outcomes. I care deeply about empowering teams, building from 0→1, and designing for what’s next.

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Location

Palo Alto, California

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