Ali Rose van Mota
Illinois
Overview
Ali Rose VanOverbeke is business leader and entrepreneur known for an unwavering passion for driving positive change and growth through the power of design and innovation, most known for being the founder of Genusee, sustainable eyewear made in Flint, Michigan from recycled plastic - named by VOGUE one of the “56 Brands Changing The Face of American Fashion.” Before pivoting to marketing she started her career over 15 years ago in NYC working as a fashion designer and stylist with brands like Lane Bryant, Joe Fresh, Ford Mustang, Conde Nast, Amazon, Saks Fifth Avenue, Woldorf Astoria, Elle, G
About
Ali Rose VanOverbeke is business leader and entrepreneur known for an unwavering passion for driving positive change and growth through the power of design and innovation, most known for being the founder of Genusee, sustainable eyewear made in Flint, Michigan from recycled plastic - named by VOGUE one of the “56 Brands Changing The Face of American Fashion.” Before pivoting to marketing she started her career over 15 years ago in NYC working as a fashion designer and stylist with brands like Lane Bryant, Joe Fresh, Ford Mustang, Conde Nast, Amazon, Saks Fifth Avenue, Woldorf Astoria, Elle, Glamour, and A-List celebrity talent. Walking the line between Creative x Analytical and Strategy x Execution, she feels most at ease when getting to use her right and left brain to solve problems and the flexibility to both strategize and execute when necessary. Whether macro problems like plastic waste or micro problems like driving revenue growth and increasing MER, LTV, & CVR. During her tenure as the CEO of Genusee she was the driving force behind the brand becoming nationally recognized and surpassing 7-figures. She also fostered partnerships & collaborations with brands like Shinola, Nordstrom, Hyundai, Buzzfeed, Accenture, Detroit Pistons, Shopify, Amber Vittoria, LARQ, and more... While launching Genusee she also received business mentorship through CFDA, FJORD, IDEO, and XRC Labs. She's been a sought-after speaker at esteemed venues, including the United Nations, CFDA Education Summit, and Sustainable Brands. She was even featured in Michigan Governor Gretchen Whitmer's 2022 State of the State Address. Ali's skill set spans product ideation, design, manufacturing, and marketing. Her forte lies in crafting compelling brands & products, culturally relevant narratives, and innovative growth opportunities for the brands she works with. As a marketer, Ali harmonizes intuition, creativity, and data-driven decision-making to curate trustworthy customer journeys and achieve multi-channel attribution goals. She excels in owned, earned, and paid acquisition. Ali is adept in DTC marketing strategies, optimizing revenue growth, P&L management, KPI analysis, and eCommerce strategy. Ali's work has been featured by ABC World News Tonight with David Muir, Katie Couric, Vogue, Airmail, New York Times, Forbes, Marie Claire, CNBC. Currently based in Chicago, Ali serves as a Brand, Marketing, and Creative Consultant. Reach out if you'd like to work together: alirosenyc@gmail.com