Alexis Rodriguez Alvich
New York City, New York
Overview
I build, grow, and future-proof brands with purpose. With 20+ years of experience at the intersection of beauty, fashion, and lifestyle, I specialize in shaping community-first strategies that drive sales, spark cultural relevance, and leave lasting brand equity. I’ve led brand marketing, communications, and/or consumer engagement for legacy brands and next-gen disruptors alike. As the founder of Harper Grey Consulting, I advise brands from incubation to reinvention, developing integrated go-to-market strategies, influencer and creator programs, global communications, and digital storytellin
About
I build, grow, and future-proof brands with purpose. With 20+ years of experience at the intersection of beauty, fashion, and lifestyle, I specialize in shaping community-first strategies that drive sales, spark cultural relevance, and leave lasting brand equity. I’ve led brand marketing, communications, and/or consumer engagement for legacy brands and next-gen disruptors alike. As the founder of Harper Grey Consulting, I advise brands from incubation to reinvention, developing integrated go-to-market strategies, influencer and creator programs, global communications, and digital storytelling rooted in emotional connection. My goal is always to transform brand audiences into loyal brand communities. Whether securing Jennifer Lopez’s top-selling launch, producing Aveda’s first global influencer immersion, or reimagining campaign architecture with creatives like Joseph Altuzarra, I’m passionate about work that’s not just smart, but meaningful. In 2020, I launched HG Connect, a mentorship program to help aspiring marketers break into the industry during a time of global uncertainty. In 2023, I followed with The Leader Within—a leadership coaching experience designed to unleash executive presence and influence at every career stage. I’m committed to building brands that are emotionally resonant, digitally fluent, and planet positive. And I believe in paying it forward while paving the way. Open to consulting engagements and brand leadership opportunities (F/T or P/T).