Alexander Kotowitz
Irvine, California
Overview
The drive to win has always been a part of my DNA. Competing in sports taught me to study the game, find an edge, and outwork anyone in front of me. That competitive spirit led me to Microsoft, where I joined the fight to make Xbox a global success. The console wars were more than headlines. They were real battles of innovation, brand, and execution. Standing on that front line taught me how to grow businesses when the stakes are highest. Since then I have carried that same mindset into every chapter of my career. I have built companies, led marketing across gaming, ecommerce, edtech, and fin
About
The drive to win has always been a part of my DNA. Competing in sports taught me to study the game, find an edge, and outwork anyone in front of me. That competitive spirit led me to Microsoft, where I joined the fight to make Xbox a global success. The console wars were more than headlines. They were real battles of innovation, brand, and execution. Standing on that front line taught me how to grow businesses when the stakes are highest. Since then I have carried that same mindset into every chapter of my career. I have built companies, led marketing across gaming, ecommerce, edtech, and fintech, and helped drive multiple successful exits. Along the way I co-founded a company, managed more than $500M in media, and scaled revenues past $300M ARR. I know how to create the systems that drive acquisition and profitability, and also how to shape the brand stories that keep customers loyal. My strength is uniting growth and brand into one system. I connect performance, storytelling, and lifecycle marketing into a single engine that delivers results. I have led high-performing teams, optimized budgets across Google, Meta, TikTok, Amazon, and app ecosystems, and built playbooks that turn small wins into lasting momentum.