Alexander Behnke
Los Angeles, California
Overview
I build the marketing infrastructure behind some of the world's most culturally significant live experiences and brands. Over 15 years at Red Bull, Live Nation/Insomniac, and now as a Fractional CMO, I've led teams of up to 60 people, managed marketing budgets at scale, and delivered campaigns that moved both culture and revenue. At Insomniac, I rebuilt the entire post-pandemic marketing and media organisation — 70+ hires, 40+ festival brands, 7 million tickets sold annually. At Red Bull, my team's work was covered by the New York Times, the Guardian, and Time Magazine, and attracted 45,000
About
I build the marketing infrastructure behind some of the world's most culturally significant live experiences and brands. Over 15 years at Red Bull, Live Nation/Insomniac, and now as a Fractional CMO, I've led teams of up to 60 people, managed marketing budgets at scale, and delivered campaigns that moved both culture and revenue. At Insomniac, I rebuilt the entire post-pandemic marketing and media organisation — 70+ hires, 40+ festival brands, 7 million tickets sold annually. At Red Bull, my team's work was covered by the New York Times, the Guardian, and Time Magazine, and attracted 45,000 visitors annually to our arts spaces. Most recently, Afro Nation's 2024 campaign under my strategic direction was the most commercially successful in the festival's history. I work with festival operators, live experience companies, and culture-driven CPG brands who need CMO-level strategy without the full-time overhead — typically at inflection points: post-funding, pre-launch, post-crisis, or scaling into new markets. If that sounds like your situation, let's talk.