Alex Ortiz
San Francisco, California
Overview
CMO-Level B2B Marketing Leader | Scaling SaaS & AI Companies from Growth to Liquidity I’m a 4-time marketing executive with a rare blend of engineering, product, and GTM DNA—uniquely positioned to lead enterprise-focused SaaS+AI companies through transformational growth. My superpower? Systematic scaling: building repeatable revenue engines, deeply aligned cross-functional teams, and strategic marketing orgs that drive valuation. Unique Edge I’m the only engineer-turned-product-marketer-turned-CMO with both venture capital and board governance experience. I bring investor fluency, boardroo
About
CMO-Level B2B Marketing Leader | Scaling SaaS & AI Companies from Growth to Liquidity I’m a 4-time marketing executive with a rare blend of engineering, product, and GTM DNA—uniquely positioned to lead enterprise-focused SaaS+AI companies through transformational growth. My superpower? Systematic scaling: building repeatable revenue engines, deeply aligned cross-functional teams, and strategic marketing orgs that drive valuation. Unique Edge I’m the only engineer-turned-product-marketer-turned-CMO with both venture capital and board governance experience. I bring investor fluency, boardroom presence, and a hands-on operator’s discipline to every stage of company growth. Growth Stage Sweet Spot Team Scale: Marketing orgs from 2 to 50+ Company Scale: From 100 to 500+ employees Segment: Enterprise & mid-market Motion: primarily sales-led growth with supporting contributions from PLG and partner ecosystems Categories: MarTech, SalesTech, Middleware, FinanceTech, AdTech, Future of Work Tech: AI, low-code, SaaS Track Record of Value Creation * 3 successful exits ($425M in total value via PE & M&A) * 2 emerging unicorns (10x+ valuation growth) * Post-IPO operating success Proven Leadership * Built and scaled teams of 55+ across marketing, partnerships, and SDRs * Hired 100+ professionals across functions and levels * Strong people leader with a bias for coaching, clarity, and accountability Board & Governance Credentials * 8+ years reporting directly to company boards * National Association of Corporate Directors Certified * Chair, nonprofit board Global Perspective * Go-to-market leadership in Silicon Valley, NYC, and Europe * Managed teams and launched products across the UK, LATAM, and APAC Venture Capital Experience * 3x VC with a deep investor network * Current VC scout for top-tier firms—trusted to identify breakout talent and trends Category Creation & Disruption * Defined new software categories and reshaped legacy ones * Deep fluency in technologies shaping the modern enterprise: AI/ML, NLP, APIs, cloud data, low-code automation, and integration platforms Full-Stack Marketing Operator Core expertise spans: * Go-to-market strategy & segmentation * Product marketing & category development * Demand gen & growth loops * Brand & content architecture * PLG, SLG, and partner-led motions * Corporate and investor marketing Executive Buyer Fluency I’ve marketed to some of the most discerning and technical buyers in SaaS: * CMO, Head of Demand Gen, RevOps, CIO, VP Engineering, CFO, and Product Leadership