Alex Henthorn-Iwane
Berkeley, California
Overview
Most technical products don’t fail because the tech is weak. They fail because the story is wrong. I work with technical founders and leadership teams who have built something real — but struggle to make its value obvious to buyers, investors, and the market. My focus is turning deep, complex technology into clear positioning, category narratives, and GTM strategies that drive growth — without dumbing anything down or losing technical truth. Over 20+ years, I’ve helped bring networking, security, and software products to global markets — contributing to $1B+ in exits and multiple category-d
About
Most technical products don’t fail because the tech is weak. They fail because the story is wrong. I work with technical founders and leadership teams who have built something real — but struggle to make its value obvious to buyers, investors, and the market. My focus is turning deep, complex technology into clear positioning, category narratives, and GTM strategies that drive growth — without dumbing anything down or losing technical truth. Over 20+ years, I’ve helped bring networking, security, and software products to global markets — contributing to $1B+ in exits and multiple category-defining stories. I’ve led marketing, product marketing, positioning, GTM, AR, and thought leadership at scale — and now work as a fractional CMO and advisor to technical companies navigating growth, differentiation, and credibility. I’m typically brought in when a company has strong technology, early traction, and growing pressure to clarify positioning and messaging before scaling GTM. If you’re building something technically excellent and want the market to finally get it, let’s talk.