Alanna Marder
Los Angeles, California
Overview
With 15+ years leading brand building, cultural strategy, and creative execution, I specialize in influencer marketing, experiential activations, integrated communications, and brand and product marketing. I help beauty and consumer brands launch products, shape narratives, and build communities that scale. I’ve partnered with category-defining brands - including Kosas, Gucci Beauty, Calvin Klein Fragrances, r.e.m. beauty, ColourPop, and more - to enter new markets, expand categories, grow teams, and deliver measurable results. My work spans viral campaigns, breakthrough creator strategy, ret
About
With 15+ years leading brand building, cultural strategy, and creative execution, I specialize in influencer marketing, experiential activations, integrated communications, and brand and product marketing. I help beauty and consumer brands launch products, shape narratives, and build communities that scale. I’ve partnered with category-defining brands - including Kosas, Gucci Beauty, Calvin Klein Fragrances, r.e.m. beauty, ColourPop, and more - to enter new markets, expand categories, grow teams, and deliver measurable results. My work spans viral campaigns, breakthrough creator strategy, retail-driving GTM, and culturally resonant storytelling that strengthens brand equity. Whether bringing a product to life or building a creator ecosystem from the ground up, I’m a hands-on builder known for clarity of vision, collaborative leadership, and the ability to turn big ideas into high-impact, scalable programs. For full time, consulting, fractional, or project-based opportunities, you can reach me at a@lindermgmt.com