Aditi Karandikar
San Jose, California
Overview
I have helped Enterprises and mid-sized companies create and accelerate sales pipeline. I have also been part of startups that got funded or were acquired. I mentor startups in creating demand and awareness of their product. I help companies grow. I am a data driven performance marketer who has helped companies acquire customers, create revenue and brand awareness. I am adept at: - Marketing Strategy for hi-tech, Cloud, SaaS, storage, backup, security, networking - Lead generation for B2B & B2C - Go-to-market (both PLG & SLG models) & Product launches - Account Based Marketing (ABM) - Digi
About
I have helped Enterprises and mid-sized companies create and accelerate sales pipeline. I have also been part of startups that got funded or were acquired. I mentor startups in creating demand and awareness of their product. I help companies grow. I am a data driven performance marketer who has helped companies acquire customers, create revenue and brand awareness. I am adept at: - Marketing Strategy for hi-tech, Cloud, SaaS, storage, backup, security, networking - Lead generation for B2B & B2C - Go-to-market (both PLG & SLG models) & Product launches - Account Based Marketing (ABM) - Digital marketing (SEO/SEM/Paid Search/Display ads/Linkedin Ads/Facebook ads etc.) - Product marketing, positioning, competitor research - AR/PR, press & analyst relations - Social media marketing - Channel Marketing to acquire & enable partners (MSPs/VARs/Resellers/Solution Providers) - Data analytics, ROI attribution, Marketing reporting ACCOMPLISHMENTS - Delivered 6x ROI on every Marketing $ spent - Helped Silicon Valley companies with global footprint achieve key milestone - acquisition by P.E, Series B funding, Mergers with EBITDA+ - Successfully changed perception of Marketing Teams from "cost centers" to "pipeline creators" - Created pipeline for 100+ global Sales team - Grown & mentored marketing teams from scratch as well as worked in highly matrixed teams (team sizes varying form 2-30). - Managed marketing budgets for startups and mid-enterprise companies. - Named Top 45 ABM marketer