Adam Boettiger
Portland, Oregon
Overview
Most B2B SaaS companies don't have a marketing problem. They have a revenue execution problem. The positioning isn't clear. Sales and marketing aren't aligned. Pipeline isn't predictable. And the system that should turn product-market fit into repeatable revenue doesn't exist yet. I build that system. I'm a hands-on marketing executive with 30 years of experience across agency, client-side, and consulting environments -- from early-stage startups to enterprise software companies. I've served as CMO, fractional CMO, and senior marketing leader across B2B SaaS, enterprise software, defense, a
About
Most B2B SaaS companies don't have a marketing problem. They have a revenue execution problem. The positioning isn't clear. Sales and marketing aren't aligned. Pipeline isn't predictable. And the system that should turn product-market fit into repeatable revenue doesn't exist yet. I build that system. I'm a hands-on marketing executive with 30 years of experience across agency, client-side, and consulting environments -- from early-stage startups to enterprise software companies. I've served as CMO, fractional CMO, and senior marketing leader across B2B SaaS, enterprise software, defense, and technology verticals. I don't just strategize. I execute. I've driven 30% ARR growth at Galorath and a 127% increase in qualified pipeline in a fractional engagement -- both through direct execution, not delegation. I work at the intersection of AI-enabled GTM, demand generation, and category creation. I've taught GTM strategy at Portland State University and built AI-powered tools including an advisory board simulator I use to pressure test GTM strategy, positioning, and messaging against simulated boards and buying committees. If you're building something that needs a marketing leader who can own the function end-to-end and build the engine from the ground up -- I'd like to talk.