Ada Story
California
Overview
I partner with founders, CEOs, and executive teams at critical growth inflection points — from early product-market fit through enterprise scale. I’m a GTM architect and marketing builder at heart. I step in when growth is constrained by ambiguity: unclear GTM motion, fragmented execution, misaligned product and sales teams, or a marketing function that hasn’t yet been designed to scale. For 15+ years, I’ve built and led marketing organizations across B2B and B2B2C technology companies spanning HealthTech, FinTech, HRTech, InsurTech, and emerging AI platforms. My work sits at the intersectio
About
I partner with founders, CEOs, and executive teams at critical growth inflection points — from early product-market fit through enterprise scale. I’m a GTM architect and marketing builder at heart. I step in when growth is constrained by ambiguity: unclear GTM motion, fragmented execution, misaligned product and sales teams, or a marketing function that hasn’t yet been designed to scale. For 15+ years, I’ve built and led marketing organizations across B2B and B2B2C technology companies spanning HealthTech, FinTech, HRTech, InsurTech, and emerging AI platforms. My work sits at the intersection of product, revenue, and category. I help companies: • Clarify positioning and category narrative • Architect enterprise and vertical GTM strategy • Redesign pricing and packaging to unlock revenue • Build product marketing and demand engines from zero • Align marketing with revenue architecture and expansion • Reset growth strategy ahead of scale, fundraising, or enterprise entry Selected outcomes include scaling enterprise ARR from $10M to $70M+, delivering 7× revenue growth initiatives, and driving triple-digit pipeline expansion across global markets (NA, EMEA, LATAM). Through my fractional practice, I work with a select number of companies as a Fractional CMO or VP Marketing — often ahead of or alongside a full-time hire, to design the system that makes growth repeatable. I’m most often brought in when the question is no longer “How do we market this?” but rather: “Where is the growth constraint, and how do we remove it?” If you’re building, resetting, or scaling your marketing engine, I’m always open to a thoughtful conversation.