Abbey Reider
Boston, Massachusetts
Overview
Marketing thought leader with a customer-first mindset and a passion for problem-solving with 20+ years of experience building and scaling brands across DTC, hospitality, CPG and retail. My work sits at the intersection of brand, growth, and customer experience—helping companies not only acquire customers, but build lasting relationships that drive loyalty and long-term value. Highly analytical and creative leader with strong critical thinking and problem-solving skills and a proven track record of success driving growth at large-scale organizations and fast-growth startups. Core strengths i
About
Marketing thought leader with a customer-first mindset and a passion for problem-solving with 20+ years of experience building and scaling brands across DTC, hospitality, CPG and retail. My work sits at the intersection of brand, growth, and customer experience—helping companies not only acquire customers, but build lasting relationships that drive loyalty and long-term value. Highly analytical and creative leader with strong critical thinking and problem-solving skills and a proven track record of success driving growth at large-scale organizations and fast-growth startups. Core strengths include: • Brand strategy & positioning • Omnichannel growth (DTC, retail, digital) • Customer lifecycle, retention & loyalty • Customer experience & journey design • Data-driven marketing & performance optimization • Cross-functional leadership & team building