Aaron Rocklewitz
Chicago, Illinois
Overview
What I do: I help emerging and mid-market CPG and beauty brands grow revenue, launch and relaunch products, and optimize portfolios. As a Fractional CMO, CGO, or Operating Partner, I bring 20+ years of leadership experience at global CPG brands like Coca-Cola, Kellogg, Kimberly-Clark, and Sara Lee, combined with hands-on execution in mid-sized and founder-led companies. During my career, I’ve: - Led iconic campaigns like “Share a Coke” and U by Kotex’s “Break the Cycle” - Drove $100M+ growth for Kleenex, Kotex, and Fanta - Managed $1B+ brand portfolios, budgets up to $17M, and cross-functio
About
What I do: I help emerging and mid-market CPG and beauty brands grow revenue, launch and relaunch products, and optimize portfolios. As a Fractional CMO, CGO, or Operating Partner, I bring 20+ years of leadership experience at global CPG brands like Coca-Cola, Kellogg, Kimberly-Clark, and Sara Lee, combined with hands-on execution in mid-sized and founder-led companies. During my career, I’ve: - Led iconic campaigns like “Share a Coke” and U by Kotex’s “Break the Cycle” - Drove $100M+ growth for Kleenex, Kotex, and Fanta - Managed $1B+ brand portfolios, budgets up to $17M, and cross-functional teams of 30+ - Launched, relaunched, and scaled multiple brands across haircare, food & beverage, and personal care categories I specialize in: - Portfolio-level growth strategy and commercialization - Product innovation, line extensions, and relaunch execution - Cross-functional leadership across marketing, R&D, operations, finance, sales and supply chain - Shopper, digital, retail, and omnichannel marketing campaigns I partner with founders and management teams to implement strategy, align execution, and deliver measurable business results. I am available for Fractional CMO, CGO, GM, or Operating Partner engagements, helping brands scale, grow revenue, and achieve lasting impact.